Atlantic City takes the privacy of our site visitors and customers very seriously and provides you with security and protection.  Please read below to see how we address the information we collect from you and how we use that information. If you have additional questions that are not answered after reading this document please click here, click here to contact us.

♣ How atlanticcityhotelsonline.com protects your information

atlanticcityhotelsonline.com understands that the safety of your personal information is extremely important to you. That's why atlanticcityhotelsonline.com uses both electronic and other measures to keep your information protected from unauthorized access.

atlanticcityhotelsonline.com is digitally certified by THAWTE, a respected leader in digital trust services. You can find verification of this certification on one of our secure pages, like our billing pages. Click on the key or lock image in the bottom bar of your browser window while on one of our secure pages. A window will appear with our site security information.

♣  About this policy

Personally identifiable information: This is information that personally identifies one individual website visitor from another. This information is voluntarily provided to us by our customers and is used by us for the purpose of fulfilling requests, inquiries or travel service orders. atlanticcityhotelsonline.com does not rent or sell any of this information to anyone.

Aggregate user and tracking information: This information gives us data on how our customers and site visitors use our website and our products offered. This data is anonymous in nature and does not contain any personally identifiable information. We use this information to ensure that our website, e-mails and marketing efforts continue to appeal and be relevant to our customers.

♣ Information we collect about you for Reservation Purposes Only.

atlanticcityhotelsonline.com only collects personally identifiable information that you voluntarily provide.  atlanticcityhotelsonline.com only requires personally identifiable information from you when it's needed to complete your purchase, fulfill your order or request, or when you voluntarily decide to register as a member independent of a transaction. Examples of personally identifiable information that you provide to us includes your:

• First and last name.
• Physical address or postal address.
• Phone number.
• Credit card number.
• Credit card expiration date.
• Credit card security ID number.
• E-mail address.
• Birth date. (For Casino Reward Card Sign Ups Only)

When you visit the atlanticcityhotelsonline.com website, our system automatically collects some relevant information about your visit using cookies, log analysis software and other aggregate tracking technologies.

♣ Cookies

Cookies are files that contain small amounts of data. If your browser is configured to accept these files, they are stored on your computer's hard drive. atlanticcityhotelsonline.com uses these data files when you visit our site to anonymously identify you. By using cookies, atlanticcityhotelsonline.com is able to:

• Completely support and enhance your visit to our website.
• Ensure that you won't see the same advertisements too often.
• Better measure how many users view and navigate our site.
• Better measure how effective our online marketing campaigns are performing.

If you wish, you may set your browser to refuse cookies. However, by refusing to accept a cookie, you will not be able to access some pages or purchase certain travel services on atlanticcityhotelsonline.com. Since most websites use some form of cookie technology, setting your browser to refuse cookies may restrict your access to certain information or product offerings on those websites. Some atlanticcityhotelsonline.com cookie files remain on your computer's hard drive unless and until you manually delete the file. atlanticcityhotelsonline.com cookie files do not contain personally identifiable information or track an individual users' movement through our site.

An atlanticcityhotelsonline.com third-party advertiser cookie file may also be placed on your hard drive during your visit to our website. The purpose of these types of cookies is to collect aggregate statistics about your visit to our website. These cookies do not contain personally identifiable information or track an individual users' movement through our site.

♣ Tracking scripts

To measure the efficiency of our online advertising and marketing campaigns that atlanticcityhotelsonline.com employs, we may also allow third-party advertising companies to use a script or code imbedded in the page to collect information about your visit. This information is anonymous in nature. It only identifies actions being performed on our website. It does not tie actions back to any individual user of our website. No personally identifiable information is collected during this process.

Certain atlanticcityhotelsonline.com marketing and confirmation e-mails may also contain a single-pixel image file to detect when and whether you've opened the e-mail. atlanticcityhotelsonline.com may also track clicks from e-mail communications using an internal or third-party tracking system. This information is gathered in aggregate and is not used to identify individual movements within our e-mails or through our website.

These tracking mechanisms are used to ensure that the atlanticcityhotelsonline.com website and e-mails continue to provide relevant information that is of interest and useful to our customers.

♣ Log file analysis

atlanticcityhotelsonline.com also collects information from your computer each time you visit our site using javascript and log file analysis software.

Information we measure, analyze and collect in this manner may include: your IP address, screen resolution, operating system, platform information, your URL click stream behavior (from referring URL website, through atlanticcityhotelsonline.com website, to and including URL of exiting website), date and time of your click stream behavior, purchase behavior, click stream patterns, e-mail address, atlanticcityhotelsonline.com user answer, cookie information, session information (includes: page interaction information, browser interaction information, page response times, length of visits to individual pages, download errors) and web browser software.

Though some personally identifiable information may be collected in this process, the information collected is not used to track an individual's use through our website.

♣ How atlanticcityhotelsonline.com uses the information we collect

atlanticcityhotelsonline.com may use your information, including personally identifiable information, for business purposes only including, without limitation, for the following business purposes:

• To bill your credit card when you make a hotel reservation.
• To credit your credit card in the event that we issue you a refund.
• To fulfill your travel or entertainment related purchase.
• To complete your travel or entertainment related purchase.
• To notify you of any changes to the travel or entertainment product that you have purchased.
• To send hotel confirmations and marketing communications that you have opted-in to or otherwise agreed to receive.
• To improve the quality of your atlanticcityhotelsonline.com visit.

Additionally, atlanticcityhotelsonline.com may use your non-personally identifiable information it collects during your site visit, during your interaction with our e-mails or during your interaction with our third-party marketing efforts for other purposes including without limitation, the following: 

• To better monitor how visitors and customers are using our site.
• To be sure that our website and e-mails continue to provide relevant content that is interesting and useful to you.
• To discover and diagnose problems with our servers.
• For daily system administration needs.

Additionally, atlanticcityhotelsonline.com may use your information, including personally identifiable information, for special situations. Below are some examples of special situations:

• In disclosures to law enforcement agencies when required by law.
• In disclosures to law enforcement agencies and/or credit card companies in cases of customer fraud or in other cases where an individual poses a threat to the interests of atlanticcityhotelsonline.com or its customers.
• To resolve customer or credit card company disputes/inquiries.

In some cases, we may choose to buy or sell assets. In these business transfers, customer information, including personally identifiable information, is typically one of the business assets that is transferred. Moreover, if atlanticcityhotelsonline.com, or substantially all of its assets were acquired, or in the unlikely event that atlanticcityhotelsonline.com goes out of business or enters bankruptcy, customer information, including personally identifiable information, would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of atlanticcityhotelsonline.com may continue to use your personally identifiable information as set forth in this policy.

Note: Information we collect on how you use our site does not include personally identifiable information unless you choose to specifically provide us with such information. This information can be used to display targeted advertising. For example, if you complete a hotel purchase on our site ' we may display an advertisement on your confirmation page for a different product such as a show or tour. We do not use personally identifiable information to deliver such targeted advertising.

♣ What you'll receive from atlanticcityhotelsonline.com

atlanticcityhotelsonline.com believes that open and honest communication with our customers is an important part of a positive experience. We only want to send you e-mail that you expect to receive or that you have requested. All of our e-mail contains clear information on how to unsubscribe, and we honor all requests as quickly as possible. Below are examples of types of communications you may receive from us.

>> Reservation confirmation messages

When you make a purchase on atlanticcityhotelsonline.com, we e-mail or send via postal mail your travel itinerary confirmation. The confirmation will include your name, information on the product or products you've purchased, your confirmation number(s), your e-mail address, your billing address, the last four digits of your credit card, the terms of your purchase or a link to the terms of your purchase, fulfillment instructions and details, and your billing total.

>> Changes to your reservation

If one of your travel or entertainment-related purchases changes in any way, we use the information you provided to us during the purchase process to contact you by e-mail, postal mail or by phone to alert you of the change. We may also suggest alternate arrangements within these communications.

Examples of such changes include but are not limited the following:

• A showroom or performer cancels a performance.
• Weather or maintenance issues or conditions prohibit a tour company from fulfilling a tour reservation.
• A maintenance issue, administrative error or health/safety issue prevents a hotel from fulfilling a previously available room.

♣ Marketing or promotional e-mails

If you sign up for one of our marketing e-mails either directly, through the membership area, during a purchase, during a contest sign-up, or by any other means, we will send you the marketing e-mail that you have requested.

We only send these e-mails to visitors and customers who sign up for one of our mailing lists or who agree to future contact regarding special promotions and offers from

♣ What information atlanticcityhotelsonline.com shares with our

atlanticcityhotelsonline.com does not rent or sell any of your personally identifiable information to anyone.

Some Travel services sold on atlanticcityhotelsonline.com are provided by parties other than atlanticcityhotelsonline.com. These parties include but are not limited to hotels, restaurants, show venues, attractions and nightclubs. atlanticcityhotelsonline.com will provide only the personally identifiable information to these parties that are necessary to complete or fulfill your travel services transaction.

Special note: The practices and privacy policies of these other parties may differ from atlanticcityhotelsonline.com policies. atlanticcityhotelsonline.com suggests and encourages you to review their privacy policies to gain further understanding of their procedures for collecting, using, and disclosing your information.

atlanticcityhotelsonline.com may also share personally identifiable information to third parties who provide or offer other services on our behalf. In some cases, an atlanticcityhotelsonline.com travel service provider may contact you directly if additional information is necessary to fulfill your request. atlanticcityhotelsonline.com may also share aggregate information to service providers, business partners and advertisers. In these cases, atlanticcityhotelsonline.com does not provide personally identifiable information.

♣ atlanticcityhotelsonline.com products offered on other sites

atlanticcityhotelsonline.com does not share personally identifiable information with business partners who display or offer atlanticcityhotelsonline.com products on their websites.

The atlanticcityhotelsonline.com privacy policy was posted 2/28/2007. atlanticcityhotelsonline.com reserves the right to change, alter or modify this policy for any reason at any time. In cases where there are substantial material changes to our policy with regard to the manner in which atlanticcityhotelsonline.com handles personally identifiable information, atlanticcityhotelsonline.com will provide prominent notice of the changes on our website.

If you have questions

If you ever have any questions about our privacy policy, please contact us. We respect your rights and privacy, and will be happy to answer any questions or concerns you might have.

• Postal contact:. 34 N. Mississippi Avenue, Atlantic City NJ 08401
• Telephone contact: 609.441.0209